The responsible, accurate, and independent reporting of news is as important as ever. Advertising plays a major part of the revenue mix for news publishers and will continue to be so for the foreseeable future. News and advertising exist in a symbiotic relationship, with the trust in and relevance of content correlating with the trust in advertising.
What’s in the report?
- A detailed overview of media consumption
- Consumers trust in content in different media channels
- Consumers trust in advertising in different media channels
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, Nigeria, Norway, Philippines, Poland, Portugal, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, UK, USA, Vietnam.
Syno International
Bonnier News
With the ongoing global pandemic affecting all businesses, including media and advertising, we will be launching a combined advertising trust and Covid-19 impact survey on May 28, 2020.
Are you curious how your market and your media brand is viewed by consumers? Are you curious to see changes in consumer media consumption behavior pre- and post-Covid-19? Are you curious to see the impact of Covid-19 on consumer perception of advertising across media channels and how they would like to access news related to Covid-19?
Reach out to us for access to our main report, covering both 2019 and 2020. The report contains regional and country breakdowns of indexed scores and filters on subgroups for further analysis.
Want to gain greater insights? We can give access to specific datasets or create tailor-made reports for your media brand. Want to add your own questions to the survey? We are open for any additions until May 26, 2020.
