June 2020 Expansion Updates—Geneva and London

Syno International, a leading consumer Data-as-a-Service (DaaS) provider, today announces the opening of an office in Geneva, Switzerland and the recruitment of Andreas Schurek. At the same time, advertising-effectiveness professional Arno Hummerston joins the company to take over management of the UK office and to increase penetration of our data solutions in EMEA and the Americas.

Regarding our New Geneva Office

The DACH countries of Germany, Austria and Switzerland, with over 100 million inhabitants, constitutes the largest economic region in Europe. It is home to great companies admired for their tech-led innovation and quality. The start of our expansion and focused efforts to build relations in this region will be led by market research veteran Andreas Schurek from his base on the shores of Lake Geneva. We look forward to having Andreas manage our relations with both existing and new clients in the area.
Per-Erik Kärnekull
Head of EMEA

About Andreas Schurek

With more than 16 years of experience in managing regions and relationships with leading FMCG clients at Icon Added Value and TNS, Andreas knows brand and communication consulting by heart. In addition to founding Brand Value Network, he is a frequent speaker at many industry events. His latest consultancy position was a five-year stint with the German industry giant Schaeffler Technologies, where he oversaw a team implementing group-wide global market research strategies. For additional information, please email Andreas at: asc@synoint.com

Market research faces many challenges, including the need for speed, flexibility, actionability, and data integration, all for a low cost. With our new presence here in Geneva, Syno International will now be able to provide to companies in Germany, Austria, and Switzerland affordable and actionable solutions that meet these challenges. It is a pleasure for me to work with Syno and to help global and local companies make better decisions for their brands, products, and markets.
Andreas Schurek
Country Manager of DACH

Regarding Our New UK Country Manager

I am pleased to welcome Arno Hummerston to Syno International. Arno is a seasoned expert in the field of advertising effectiveness and his background will be valuable for us in offering integrations and data solutions to agency networks and other companies. Arno will be based in London and, in addition to his data solutions responsibilities, will lead the UK business.
Per-Erik Kärnekull​
Head of EMEA

About Arno Hummerston

Arno Hummerston has worked in leading positions in market research technology and market research for the last 20 years, including at companies such as Lucid, GfK, and TNS. Arno has huge experience in advertising effectiveness research with major media companies such as Google and Facebook and is an experienced speaker at industry events. For additional information, please email Arno at: ahu@synoint.com

It isn’t often you come across a business that is actually delivering on the hype around data. In the insights industry, many say they are a data business. Many have a lot of data. But nearly all of them struggle meeting their ambitions. Syno is taking a different approach and the solutions are already trusted by global players to create and add value to their business. This is most certainly a great opportunity to make an impact in the research world, but I hope we can go further by structure, usability and a human element to the data we curate and work with.
Arno Hummerson
Country Manager of UK

About Syno International

Headquartered in Vilnius, Lithuania, with 75+ employees and full-time consultants across fourteen offices in Europe, the Americas, and East and Southeast Asia, Syno International provides clients a cloud-based, consumer Data-as-a-Service (DaaS) platform—enabling data-driven organizations to make better business decisions through access to 3D people profiles. Syno International’s clients include market research agencies, management consultancies, media agencies, brands, and publishers. For additional information, please visit synoint.com