Syno International is pleased to announce a joint collaboration between our Japan office and Cyber Communications Inc. (CCI), a member of Carta Holdings Inc. and Dentsu Group.
Dentsu Group’s digital marketing company CCI and Syno International have announced their collaboration in the launching of CCI’s “Zero Party Data Creation Service,” a next-generation marketing service for the post-cookie era.
Through the collaboration, CCI will utilized SynoCloud’s unique solution for combining zero- and first-party data. From questionnaires answered by consenting users to behavioral and user data from access logs, CCI clients will be able to realize a range of next generation digital marketing solutions.
*CDaaS, Consumer Data as a Service
For more information about the partnership with CCI, visit their press release here.
For more information about Syno’s zero-party data solutions, please see our white paper, here.
