Consumer Trends across Asia—Bubble Tea

Bubble tea—usually a cold milk tea with tapioca pearls at the bottom—is ever growing in popularity. Staff in our offices across Asia all tell stories of long lines outside bubble tea shops, but how popular is it really? Using our in-house marketing research solution, we asked more than 1,000 women in their 20s across Asia both about their bubble tea consumption habits and on how they discover new trends.

What's in the Report

In our report, we analyzed the data to discover some interesting similarities and differences amongst consumers across Asia, including:

Bubble tea—A sweet treat that went global.
BBC News

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