September 2020 Expansion Updates—Oslo and Mumbai

Syno International is proud to announce the opening of an office in Oslo, Norway with the recruitment of Arild Saele as the Country Manager. At the same time, Vivishnavel Vajravel will be working with Syno International as a Partner Consultant based in Mumbai, India.

Regarding our Oslo Office and Arild

I have had the pleasure of both working in Norway and working together with Arild in his previous position, and look forward to seeing him service our growing number of Norwegian clients and partners. The Norwegian market is home to many leading companies and highly skilled professionals, and I believe Arild’s 20 years of market research industry experience will help us learn best practices for the Norwegian market. With Arild at the helm, I am sure we can create a high level of satisfaction for our technology and modern consumer data solutions amongst our Norwegian clients and partners.
Jokke Nurminen
CEO, Syno International

About Arild Saele

Arild, with more than two decades in the MR industry, brings to the table considerable experience in data collection and research. Coming from a Senior Account Manager position at Ipsos, he knows how important quality solutions and services are to clients with analysis expertise.

In a business world seemingly moving faster and faster, decisions based on fresh and correct data are more important than ever. I am excited to bring the flexible consumer data services of Syno to the Norwegian market. From a personal point of view, it is interesting to work at a young and energetic international company, where I hope to make use of the combination of that energy and the knowledge I have from my long career in the industry.
Arild Saele
Country Manager of Norway

Regarding Vivish Joining as a Partner Consultant

I am so happy to welcome Vivish to the team for a number of reasons. First, given the potential size of the South Asia market, its essential to include the region in our 1-10 growth strategy for the APAC region. Second, I strongly believe that locals know local needs best, and Vivish’s in-depth experience and forward-looking vision for both marketing research and technology systems make him the best person to introduce our company to India. This is especially true when it comes to the digital transformation of data collection, processing, and reporting in the realms of marketing research, CX, and digital marketing.
Soji Nagano
Head of APAC

About Vivishnavel Vajravel

Based in Mumbai, Vivish has extensive experience in the marketing research and insights fields. In his work with Syno, he will be introducing our zero-party, consumer data platform SynoCloud, along with related Syno technology products, to his extensive network of contacts across South Asia, as well as be working with Syno offices around the world in giving practical advice about conducting marketing research and insighting work in India.

Given the changing times and a growing market - marketers, businesses and institutions are looking at smart data that will be relevant, robust, accurate and quick to not only keep track of the emerging trends and changes but also to be ahead and insightful towards planning and innovation. SynoCloud’s framework of data sourcing, platform integration and delivery for a holistic solution will be of good use to its users.
Vivishnavel Vajravel
Consultant, South Asia

About SynoCloud

SynoCloud is Syno’s proprietary CDaaS (Consumer Data as a Service) platform of products and services for the collection, processing, and reporting of zero- and first-party consumer data. Established in 2014, Syno has been providing SynoCloud data solutions in the fields of global marketing research, customer experience (CX), and digital marketing, all while drastically reducing costs for our end clients. To this end, we have also helped clients improve their customer experiences and marketing ROI, as well as create new monetization sources through the data we collect on their behalf.

About Syno International

Headquartered in Vilnius, Lithuania, with 60+ employees and full-time consultants across fourteen offices in Europe, the Americas, and East and Southeast Asia, Syno International provides clients a cloud-based, consumer Data-as-a-Service (DaaS) platform—enabling data-driven organizations to make better business decisions through access to 3D people profiles. Syno International’s clients include market research agencies, management consultancies, media agencies, brands, and publishers. For additional information, please visit synoint.com