For digital campaigns we deliver a clear picture of who was exposed to it.
Determine the efficiency and performance of the media planning/spend
Identify areas for campaign optimisation and efficiency
Understand whether the campaign reached the right people and what proportion did so, with great performance data: reached audience size, composition, targeting success and campaign efficiency. No need for a survey.
We provide independent performance data that evaluates the efficiency and targeting of the media plan and spend
Website audience profiling
For website owners and publishers, we profile visitors with multiple data points that goes way beyond what can be inferred by Google Analytics and other generic tools.
Add high value data points to contextual targeting – increasing the value of impressions
Make better product, content, and marketing decisions with better audience data.
Audience profiles create more personal and relevant user experience segments and KPIs. Can also be done for specific sections of the site.
Add detail and human attributes to visitor metrics – replacing the need for surveys and audience intrusion
We provide independent profile data with an easy to implement solution that has no impact on visitors. All of this either in a dashboard or a data download.
Enriched audience profiling by adding custom, survey-based data
Highly specific and relevant profiling on attributes that you cannot find elsewhere at scale.
Ad campaign or target audience specific metrics to assist high value targeting on publisher sites.
For advertisers and agencies, we establish an early read of campaign success that goes beyond the top-line performance metrics of impressions and clicks to monitor the campaign delivery performance.
Optimise your campaign using very early indications of the success of the campaign (either creative messaging or targeting).
Low-cost evaluation to improve total return on spend in-flight - allowing changes to the campaign and media planning early, to minimise waste and truly optimise ROI
Campaign impact evaluation
We validate the impact of a campaign through a brand-lift methodology that is future proof – comparing two groups: those exposed to a campaign and those who are not. This can cover brand awareness, ad recall, consideration, action etc.
See independent proof of value by showing the impact of the campaign
Cost effective evaluation for even lower budget campaigns
Learn to inform future campaign/media planning
Audience data enrichment
For media agencies and DSPs/CDPs/DMPs we can enrich existing data additional points from 10s of millions of fully consented and opted-in people, using common identifiers (IP, MAID, user agent, cookie etc)
Build better audiences that can be used for targeting – through the creation of more specific and relevant segments
Make better marketing decisions with more data
Link various data sources and longitudinal survey/panel data – all in one place
Market data sets
For all data users we provide access to a pre-collected data set for a specific audience or market.
Get great oversight of the market through dashboard access – without the need for a long-term contract
Create data models and segment with downloaded data sets