Syno International’s expansion continues – Hola Texas y México! | Syno

Syno International announce our continued expansion with the recruitment of two business development professionals in the Americas. Rick McCrady joins out of his base in Dallas and Joaquín Berrios joins the existing Cancun office.

To build up a capacity to serve clients in North America and LATAM is something we have had in our plans. Now a year after our Cancun Operations Hub started its operation we are happy to recruit two great people to introduce our offering to the market.

Jokke Nurminen CEO at Syno International

About Joaquin

Joaquin Berrios is Chilean with extensive international experience in the Market Intelligence industry – more than fifteen years’ in sectors such as Consumer Goods, Oil & Gas and Mining. Earlier in his career, Joaquín played a fundamental part in the LATAM region for companies such as Euromonitor and BNAmericas.

Today, the market research industry is undergoing a digital transformation to better understand the everyday lives of consumers. At Syno, I look forward to working with our own technology to collect, centralize and manage data for clients in LATAM

Joaquín Berrios Sales Manager LATAM

About Rick McCrady

From being one of the first employees at E-Rewards, Rick has helped companies in America, Japan and Europe take a proof of concept and build huge success in sales and marketing. Outside of the office Rick is father, golfer, basketball teacher and enjoying the ocean at his retreat in Mexico.

Right now my passion revolves around data and helping companies consolidate all their different sources of data into the SynoCloud for making it useful for insight generation and targeting for advertising.

Rick McCrady Country Manager - USA

About SynoCloud

SynoCloud is Syno’s proprietary DaaS (Data as a Service) platform of products and services for the collection, processing, and reporting of zero- and first-party consumer data. Established in 2014, Syno has been providing SynoCloud data solutions in the fields of marketing research, customer experience (CX), and digital marketing, all while drastically reducing costs for our end clients. To this end, we have also helped clients improve their customer experiences and marketing ROI, as well as create new monetization sources through the data we collect on their behalf.

About Syno International 

Headquartered in Vilnius, Lithuania, with 60+ employees across fifteen offices in Europe, the Americas, and Asia, Syno International provides clients a cloud-based, consumer Data-as-a-Service (DaaS) platform—enabling data-driven organizations to make better business decisions through connected people data. Syno International’s clients include market research agencies, management consultancies, media agencies, brands, and publishers. For additional information, please visit