The Challenge:

Jonas Arnberg at Prijo was asked by a multinational technology company engaged in e-commerce to conduct a survey regarding customer views on different delivery options. The target group for the survey was the customers of the multinational e-commerce company. However, internal regulations prevented the use of existing customer contact data for research purposes.

The Solution:

Jonas contacted Syno to help reach the target group of consumers using the client’s services and conduct the fieldwork. By utilizing the Again App panel that is available on the Syno platform, Syno could find panel members who had purchased one or several products from the e-commerce company.

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“By using the Again App panel in our platform, we can reach respondents who have verified both their identity and purchases via Bank ID. In this project, that verification enabled our client to gain valuable insights from validated buyers.” - Per-Erik Kärnekull, Head of EMEA at Syno International

Panel members who met criteria such as the recent purchase date and order size were invited to participate in the survey.

At the end of the fieldwork, purchase data information was added to the survey data for each respondent, ensuring that no personally identifiable information was included.

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“It was great to work with Syno to both find our target group as well as get additional purchase data from the respondents. To be able to combine research data with purchase data is a real difference in the market, and I look forward to serving other clients similarly going forward.” - Jonas Arnberg, Prijo AB

About Jonas Arnberg

Jonas Arnberg is an economist and independent retail expert. He holds a Master’s degree in Economics from Stockholm University and has held roles such as CEO of HUI Research, Chief Economist at the Swedish Trade Federation, and Senior Consultant at Prime. He also serves on several boards, hosts the Detaljhandelspodden podcast, and represents the Sustainable E-commerce Network (Hållbar e-handel).

About Again App

Again App is a Swedish company that integrates demographic data from Bank ID, transactional data via open banking, and consumer insights collected through the Syno-connected panel.

About Syno

Syno International is a leading provider of data solutions specializing in the collection, processing, and visualization of consumer feedback. With a versatile cloud-based platform, Syno Cloud, the company serves over 300 clients globally across various industries, including B2B and SaaS markets. Syno International is committed to delivering high-quality solutions that empower businesses to make better, data-driven decisions.