Power BI Users: Here’s Why Working with Syno Makes Your Data Smarter

Companies using Business Intelligence (BI) platforms like Microsoft Power BI depend on data not only to track performance but to drive decisions that matter. But even the best dashboard is only as good as the data behind it, its accuracy, freshness, and structure. That’s where a partner like Syno comes in.

This article breaks down why feeding your BI tools with consumer data from Syno can make a real difference.

Live Data Means Faster Moves

BI platforms are built for speed. But when data updates are delayed, so are your decisions. Syno tackles this by providing a dedicated data lake with live SQL access, so your dashboards can pull in updates daily, not weekly.

For brand trackers or campaign analysis, this setup means teams don’t have to wait for data reports to land in their inbox. Take a global brand running ads across multiple countries - instead of waiting days or weeks for post-campaign insights, marketing teams can track ad recall, consumer sentiment, and brand perception shifts in real time, adjusting strategies on the go.

Bring Everything Together in One Place

A common issue for many businesses is that their research data sits separately from other internal data, like customer behaviour or CRM data. Syno helps bring it all together. Our platform supports integration between research data and first-party sources, giving you a complete view of your customer journey and brand performance.

This isn’t just convenient; it’s powerful. Imagine combining brand tracker results with actual sales data. You can then segment more precisely, evaluate ROI with real numbers, and understand how perception translates into action across different audiences.

Cut the Manual Work. Focus on Insights.

Syno removes a lot of the friction in traditional research workflows. No more exporting and cleaning survey data just to make it dashboard-ready. Syno hosts and structures your data, so it feeds directly into your BI tools, ready for analysis.

Our team understands both research methodology and tech integration, so you get support whether you’re running everything in-house or working with external analysts.

Better Tools, Smarter Decisions

Companies that act on insights quickly often gain the upper hand. By combining a powerful BI tool like Power BI with Syno’s integrated, real-time data collection infrastructure, teams can move faster, respond with confidence, and dig deeper into what’s really driving change.

Want to explore what this could look like for your team?

Let’s talk.