Established in Stockholm in 2001, EasyPark is Europe’s leading digital parking solution with a presence in 13 countries and 800 cities across the continent. EasyPark is passionate about making urban life easier through technology that makes it quicker to find, pay, administer and plan parking.
Too many companies are spending too much time in trying to understand consumers’ views and the competitive landscape and in an ad-hoc fashion. For me it has been a privilege to help EasyPark in centralizing the collection, processing and reporting of data to be used as a data truth to fuel their international expansion
The dashboard is a great source for us at EasyPark to understand how consumers view the market and our brand in the local markets. This data is key for us to formulate the strategies that will help millions of Europeans to live an easier urban life