Gabor Granger
price test

Find the optimal price

Find out the optimal price for a new product, service or content to maximize revenue and profitability through a survey where we use the Gabor Granger monadic price testing methodology.

The price test measures the following metrics:

  • Category purchase frequency
  • Market potential
  • Consideration
  • Price elasticity
  • Optimal price for revenue
  • Optimal price for gross margin


The findings will be presented in a dashboard that is accessible via your SynoCloud log in that that can be exported to PDF or PPT.


Price starting from 500 EUR for a sample size of 125 respondents per country and test. For Gabor Granger price tests where the set up or target group is not standard, different pricing apply

Easily order standardized market research projects

Gabor Granger pricing studies, brand tracking, campaign evaluation research modules and more.