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FAQ

Syno International

General
Surveys
Payment
Privacy
Account

WHO CAN PARTICITAPE IN SURVEYS?

Anyone from age 14. Although specific surveys in your panel may require different characteristics, so you will be only able to see surveys which apply to you.

WHY SHOULD I PARTICIPATE IN A SURVEY?

Because for a completed survey you receive points which later are converted into money.

HOW IS THE AMOUNT OF POINTS DETERMINED?

Depending on the survey usually the longer survey you take, the more points you receive.

WHAT KIND OF QUESTIONS WILL I HAVE TO ANSWER?

Mostly questions about products and/or services, attitudes.

WHY WAS THE SURVEY TERMINATED?

An error can occur on a survey for a couple of reasons.

If cookies are not enabled on your browser, at the end of the survey you will not be recognized as a respondent and will receive a time out. Please make sure your cookies have been enabled.

If you leave the survey open for an extended amount of time, the browser session will expire and you will be timed out from the survey.

If you navigate away from the survey, you will be timed out and not be able to finish the survey.

WHAT DOES “QUOTA FULL” MEAN?

For surveys that you receive a ‚quota full‚ message they do not count as completed surveys and accrue no rewards as the information is not used.

If you receive quota full‚ that means that the survey is normally already full of respondents within the your target group.

This can either be before the start of a survey, which is normally indicated as closed, or sometimes in the early part of a survey where certain criteria within the survey becomes filled (for example, within a certain age bracket).

This will vary at the rate any given survey is responded to and the overall amount of responses needed by different people to fill a quota. For this reason we encourage participants to answer at their soonest possible opportunity.

WHY DO I GET MOVED FROM ONE SURVEY TO ANOTHER?

Surveys are sent automatically when your profile closely matches any of the requirements of the survey.

However, there will be times when the survey is full or you are screened out. Instead of terminating you from the survey, the system automatically looks for other survey that also closely matches to your profile.

This way you have another opportunity to participate in another survey for a reward.

HOW TO MAKE A PAYOUT TO PAYPAL

To begin, you must have a PayPal account. If you do not have one, please go to www.paypal.com and you will be able to open one there.

It is important that your PayPal account has the same email address connected as the email address you receive surveys to.

When using PayPal as a payment option, the money is paid out to a PayPal account with the same email address as the one used for receiving surveys. If you already have a PayPal account with a different email address you can add the email address you receive surveys to. This option can be found in your PayPal account under your profile settings. It is possible to connect up to 8 email addresses to one PayPal account.

Login to your panel account.
Click on your current balance (top right corner, in blue)‚
Once you have reached the redeemable amount, click on the update button and your money will be transferred to your online account at PayPal.
Please make sure that you login to your PayPal account to accept the transfer.
Please note there is a fee of 2% per transaction for PayPal payments.
If your rewards are left unclaimed for 30 days, the rewards will be returned to your panel account. Please attempt the transfer again.
For further support on setting up and using PayPal please go to www.paypal.com

PAYMENT SOLUTION IS NOT AVAILABLE FOR THE MOMENT, PLEASE TRY AGAIN LATER

This message is seen when PayPal is trying to connect to your panelist account. You will see your attempted transfer as “FAILED”. Please wait 2 to 4 days before re-attempting the transfer. The connection will correct itself and allow the transfer to take place.

WHAT IS THE MINIMUM REQUIRED ACCOUNT FOR A PAYOUT?

Depending on the survey the amount is equivalent to 10 EUR.

WHY DIDN’T I RECEIVE MY PAYMENT?

It is possible that you have not selected a payment method. To do so, go to User -> Account and at the very bottom you will find the “Select payment method” tab.

DO YOU SHARE MY INFORMATION WITH ANYONE ELSE?

No, we will not share your information with anyone without your permission. Your responses are used for research purposes only.

None of your personal information will ever be released to anyone without your permission.

Your answers will be kept strictly confidential.

Please refer to our Privacy Policy

HOW TO CHANGE YOUR EMAIL ADDRESS

To change your email address please send an email to support including your old email address that you receive surveys to and the new email address that you would like your surveys sent to.

Please also include, for security reasons, your postcode and year of birth. Once these are received your email address will be updated.

FAQ

Syno Panel

Panelist
Owner

Who can participate in surveys?

Anyone from age 14. Although specific surveys in your panel may require different characteristics, so you will be only able to see surveys which apply to you.

Why should I participate in a survey?

Because for a completed survey you receive points which later are converted into money.

How is the amount of points determined?

Depending on the survey usually the longer survey you take, the more poits you receive.

What kind of questions will I have to answer?

Mostly questions about products and/or services, attitudes.

How will I get paid?

Once you earn the minimum required amount for a payout, your earnings will be automatically transferred to you via PayPal.

What is the minimum amount required for a payout?

Depending on the survey the amount is equivalent to 10 EUR.

Why didn’t I receive my payment?

It is possible that you have not selected a payment method. To do so, go to User -> Account and at the very bottom you will find the “Select payment method” tab.

Will my personal data be shared with anyone?

Syno International ensures personal data privacy, you can find our security policy here

How do I change my password?

Click on User – > Edit Account -> Password

I don’t want to use Syno Panel anymore. How do I unregistered.

Go to User and at the very bottom you will see a highlighted message that says “Unsubscribe from Syno MediaPanel…” Click on it.

What if I have a question that isn’t answered on this page?

You are welcome to contact us via e-mail: membersupport@synoint.com

Supported Browsers:

Last 1 ChromeAndroid versions.

Last 2 Chrome versions.

Last 2 Firefox versions.

Last 2 Safari versions.

Last 2 iOS versions.

Last 2 Edge versions.

Last 2 Opera versions.

Internet Explorer >= 11

How do I create a survey?

First of all, contact us at membersupport@synoint.com with the details of your desired panel, such as name, country and currency. We will have to setup your Panel on Cint and receive the API key to link the two platforms which we will send to you. After that, you will seee your panel menu at the right side of the screen. Click “create new” and fill all the required fields. We will send you the panel key and panel secret so you can fill in the missing blanks. Also for now the comment is mandatory, so you can simply type the name of your panel and that will suffice.

FAQ

Syno Tool

Building surveys

Reporting surveys

Managing surveys

Getting started
Standard questions
Utilities & Features
Question settings
Launching surveys
Modifying data
Exporting data
Creating your first survey
Creating your first question
Launching your first survey
Tips and tricks

To create our first survey:

Step 1: click „New Survey“ in the main menu.

Step 2: select „New survey“ from the list of templates that is provided for you, and insert it. You can read more about survey templates in the “Managing surveys” section.

Step 3: assign survey a name, set other properties, and save.

Step 4: you will see a table, with your single survey listed. Save it. (don‘t add other surveys this time)

Step 5: skip adding panels (you don‘t need this for now)

Step 6: add any comments that we should know, and Start!

Congratulations! You just created your first survey.

To create your first question:

Step 1: open your survey, and go to the “Build” tab.

Step 2: if there is no page yet, click “Insert new page”. We suggest to name the page similarly to the questions inside it, for example: if your question code will be “K1”, then the page would be “K1_page”.

Step 3: in this new page, click “add new question”

Step 4: in the list, select “radio list”. This is the basic single-choice question.

Step 5: enter a unique code for the question. As mentioned in Step 1, we suggest a similar name; in this case – “K1”

Step 6: in the text editing field, enter the question that you want to ask. Then, press “Insert question” or “Save changes”.

Step 7: select the “Answers” tab. If prompted to save, press yes.

Step 8: add answer options. Add them one by one, or copy a list into the box above, and press “Replace”.

Step 9: press “Save changes”

Congratulations! You just created your first question.

To launch your first survey:

Step 1: in the top right of “Build” tab in the survey, find choice “Activation”, and select “Activate”.

Step 2: go to “Collect data” tab, and check whether Open link is enabled. The choice should say “disable”, when it is enabled.

Step 3: Copy out the url that is given to you. This is the direct link to the survey.

Step 4: Add any variables you might want to pass to the survey, such as respondent ID. The link should look something like this: https://surveys.syno-int.com/view/index.php?sid=00000&lang=en&respondent=example

Step 5: Send this link to your respondents, upload it to your sampling site, or ask us to help you with gathering respondents.

Congratulations! You just launched your first survey.

Questions in pages: it is recommended to put every question in a new page whenever possible. This makes for much better compatibility with mobile and tablet view. Screen-out and quota questions must have their own page.

Question codes: it is recommended to only use capital letters and numbers for question codes. Please refrain from using punctuation marks or spaces; they might be misinterpreted by the system or any scripts used. If punctuation has to be used, use “_” instead.

Single-choice
Multiple-choice
Single-choice matrix
Multiple-choice matrix
Drop down list
Layered Drop down list
Date
Short text input
Long text input
Multiple text input
Number input
Multiple number input
Ranking
Text display
Satisfaction
Custom questions

Single choice question type provides respondent with a set of answer options, out of which only one answer can be selected. In raw data, answers appear as either the code or the text of the selected answer. Single-choice question settings can be found under „Advanced options“ in the „Question“ tab, or in the „Answers“ tab.

These settings are available for single-choice question:

Mandatory: If this is set, respondent must select an answer. If this is not set, an additional answer option „No answer“ is provided. This additional answer option, if selected, does not log any answer in the data.

Quick Movement: if this is set, selecting an answer when using a mobile device automatically submits the answer, saving respondent‘s time. This only works on mobile devices, and does not have any effect on desktop version of the survey.

Array filter: entering a code of a filter question hides some answer options, only displaying those answers which were selected in the filter question. Selected answers are determined by comparing answer codes (not answer texts). Only multiple choice and single choice questions can be used as filter questions.

Array filter exclusion: same as array filter, but instead it displays those answers which were not selected.

Random answer order: randomized the sequence of answer options. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Random order by question: randomizes the question‘s answers in the same sequence as they were randomized previously. This option is not available if there were no instances of randomization previously.

Multiple choice question type provides respondents with a set of answer options, out of which multiple options can be selected. In raw data, each answer option has it‘s own dedicated column, each one representing whether a specific option was selected or not. Multiple-choice question settings can be found under „Advanced options“ in the „Question“ tab, or in the „Answers“ tab.

These settings are available for multiple-choice question:

Mandatory: If this is set, respondent must select an answer. If this is not set, respondent can proceed with no answer options selected.

Array filter: entering a code of a filter question hides some answer options, only displaying those answers which were selected in the filter question. Selected answers are determined by comparing answer codes (not answer texts). Only multiple choice and single choice questions can be used as filter questions.

Array filter exclusion: same as array filter, but instead it displays those answers which were not selected.

Random answer order: randomized the sequence of answer options. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Random order by question: randomizes the question‘s answers in the same sequence as they were randomized previously. This option is not available if there were no instances of randomzation previously.

Minimum answers: enter the minimum amount of answers that you want. If less answers are selected, the respondent cannot proceed. This setting is unavailable in case the question is mandatory, in which case at least 1 answer is required.

Maximum answers: same as minimum answers, except that this sets the upper answer limit. Minimum and maximum answer settings can be used together, to set a desired range of answers.

Single choice matrix question type provides a table, in which a single answer has to be selected in each horizontal line. Functionally, it resembles multiple single-choice questions. In raw data, each answer row has it‘s own dedicated column, each one logging either the code or the text of the selected answer (depending on export type). Single-choice matrix question settings can be found under „Advanced options“ in the „Question“ tab, „Subquestion“ tab, or in the „Answers“ tab.

These settings are available for single-choice matrix question:

Mandatory: If this is set, respondent must select an answer in each line. If this is not set, an additional answer option „No answer“ is provided for each line. This additional answer option, if selected, does not log any answer in the data.

Answer width: width of the leftern-most table cell, in which the answer option text is written.

Use slider: If this is set, radio list answer options are replaced with a slider. This is just a visual change, and does not change contents.

Slider width: Visual width of the slider.

Array filter: entering a code of a filter question hides some answer options, only displaying those answers which were selected in the filter question. Selected answers are determined by comparing answer codes (not answer texts). Only multiple choice and single choice questions can be used as filter questions.

Array answer filter: same as array filter, but it instead filters columns.

Array filter exclusion: same as array filter, but instead it displays those answers which were not selected.

New style: This setting changes the layout of the matrix when using mobile phones. Instead of displaying the whole matrix, this new layout gives answer options one-by-one.

Quick movement: if this is set, selecting an answer when using a mobile device automatically submits the answer, saving respondent‘s time. This only works on mobile devices, and does not have any effect on desktop version of the survey.

Random order: randomized the sequence of rows. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Random answer order: randomized the sequence of culumns. Options with codes „99“, „999“, or „9999“, remain on the right.

Random order by question: randomizes the question‘s answers in the same sequence as they were randomized previously. This option is not available if there were no instances of randomization previously.

Multiple choice matrix question type provides a table, in which any amount of answers has to be selected in each horizontal line. Functionally, it resembles several multiple-choice questions. In raw data, each answer option for each row has it‘s own dedicated column, and answers appear as ticks wherever the respondents chose the option. Multiple-choice matrix question settings can be found under „Advanced options“ in the „Question“ tab, or in the „Answers“ tab.

These settings are available for multiple-choice matrix question:

Mandatory: If this is set, respondent must select at least one answer in each line. If this is not set, respondent can proceed with no answer options selected.

Array filter: entering a code of a filter question hides some answer options, only displaying those answers which were selected in the filter question. Selected answers are determined by comparing answer codes (not answer texts). Only multiple choice and single choice questions can be used as filter questions.

Array answer filter: same as array filter, but it instead filters columns.

Array filter exclusion: same as array filter, but instead it displays those answers which were not selected.

New style: This setting changes the layout of the matrix when using mobile phones. Instead of displaying the whole matrix, this new layout gives answer options one-by-one.

Minimum answers: enter the minimum amount of lines in which you want at least 1 answer. If less lines are selected, the respondent cannot proceed. This setting is unavailable in case the question is mandatory, in which all lines must have at least 1 answer.

Maximum answers: same as minimum answers, except that this sets the upper lines answered limit. Minimum and maximum answer settings can be used together, to set a desired range of answers. This setting is unavailable in case the question is mandatory.

Random order: randomized the sequence of rows. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Random answer order: randomized the sequence of columns. Options with codes „99“, „999“, or „9999“, remain on the right.

Random order by question: randomizes the question‘s answers in the same sequence as they were randomized previously. This option is not available if there were no instances of randomization previously.

Dropdownlist question type provides respondent with a list of answer options, out of which only one answer can be selected. In raw data, answers appear as either the code or the text of the selected answer. Resembles a single-choice question. Dropdown list question settings can be found under „Advanced options“ in the „Question“ tab, or in the „Answers“ tab.

These settings are available for dropdown list question:

Mandatory: If this is set, respondent must select an answer. If this is not set, an additional answer option „No answer“ is provided. This additional answer option, if selected, does not log any answer in the data.

Random answer order: randomized the sequence of answer options. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Random order by question: randomizes the question‘s answers in the same sequence as they were randomized previously. This option is not available if there were no instances of randomization previously.

Note: Dropdown list does not support array filter or array filter exclusion at the moment, even though these options are provided for selection.

Layered Dropdown list, or Multiple dropdown list, is a question type that provides respondent with multiple sets of answer options, and one answer has to be selected in each set. Each choice narrows down the options for the next list, up until the last answer is final and cannot be narrowed down further. All of these answers should be uploaded as a single list, with different layers separated by slashes such as: “Choice1/Choice2/FinalAnswer”. Layers with the same name will be joined into one choice.

In raw data, answers appear as either the code or the text of the final selected answer. Multiple dropdown list question settings can be found under „Advanced options“ in the „Question“ tab, or in the „Answers“ tab.

These settings are available for multiple dropdown list question:

Mandatory: If this is set, respondent must select an answer. If this is not set, an additional answer option „No answer“ is provided. This additional answer option, if selected, does not log any answer in the data.

Random answer order: randomized the sequence of answer options. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Array filter: entering a code of a filter question hides some answer options, only displaying those answers which were selected in the filter question. Selected answers are determined by comparing answer codes (not answer texts). Only multiple choice and single choice questions can be used as filter questions.

Array filter exclusion: same as array filter, but instead it displays those answers which were not selected.

Random answer order: randomized the sequence of answer options. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Random order by question: randomizes the question‘s answers in the same sequence as they were randomized previously. This option is not available if there were no instances of randomization previously.

Date question type allows the respondent to either write or select a date.

Short text input is a one-line high field, that allows respondents to enter text. Not mandatory option allows them to skip without answering. In raw data, answers appear as the exact entered text. This question is best used for „other“ answers, short terms, or names. Short text question settings can be found under „Advanced options“ in the „Question“ tab.

Mandatory: If this is set, respondent must provide at least 1 letter as an answer. If this is not set, respondent can proceed with no answer entered.

Auto complete: Enables auto-completion settings. Read more in the “Question settings and features” tab.

Long text input is a multiple line high field that allows respondents to enter text. In raw data, answers appear as the exact entered text. This question is best used when asking for detailed descriptions, stories, or comments. Long text question settings can be found under „Advanced options“ in the „Question“ tab.

Mandatory: If this is set, respondent must provide at least 1 letter as an answer. If this is not set, respondent can proceed with no answer entered.

Multiple text input is several one-line high fields, each one able to house a text answer. This question is best used when asking for more than one name or comment. Multiple text question settings can be found under „Advanced options“ in the „Question“ tab, or in the „Answers“ tab.

These settings are available for multiple text question:

Mandatory: If this is set, respondent must enter at least 1 character in each line. If this is not set, respondent can proceed with no answer entered.

Array filter: entering a code of a filter question hides some answer options, only displaying those answers which were selected in the filter question. Selected answers are determined by comparing answer codes (not answer texts). Only multiple choice and single choice questions can be used as filter questions.

Array filter exclusion: same as array filter, but instead it displays those answers which were not selected.

Random order: randomized the sequence of rows. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Random order by question: randomizes the question‘s answers in the same sequence as they were randomized previously. This option is not available if there were no instances of randomization previously.

Minimum answers: enter the minimum amount of lines in which you want at least 1 answer. If less lines ha are selected, the respondent cannot proceed. This setting is unavailable in case the question is mandatory.

Maximum answers: same as minimum answers, except that this sets the upper lines answered limit. Minimum and maximum answer settings can be used together, to set a desired range of answers. This setting is unavailable in case the question is mandatory.

Short text input is a one-line high field, that allows respondents to enter only numbers. Letters are rejected by input. In raw data, answers appear as the exact entered number. Numerical input question settings can be found under „Advanced options“ in the „Question“ tab.

These settings are available for numerical input question:

Mandatory: If this is set, respondent must provide at least 1 number as an answer. If this is not set, respondent can proceed with no answer entered.

Use slider: Instead of entering a number, a slider can be used

Min/max num value: The minimum number that allows respondent to submit his answer. Often this is set to be 0, to avoid negative answers.

Max num value: The maximum number that allows respondent to submit his answer.

Multiple text input is several one-line high fields, each one able to house a number answer. Letters are rejected by input. Multiple numerical question settings can be found under „Advanced options“ in the „Question“ tab, or in the „Answers“ tab.

These settings are available for multiple numerical question:

Mandatory: If this is set, respondent must enter at least 1 number in each line. If this is not set, respondent can proceed with no answer entered.

Min/max num value: The minimum number that allows respondent to submit his answer. Often this is set to be 0, to avoid negative answers.

Max num value: The maximum number that allows respondent to submit his answer.

Minimum answers: enter the minimum amount of lines in which you want at least 1 answer. If less lines are selected, the respondent cannot proceed. This setting is unavailable in case the question is mandatory.

Maximum answers: same as minimum answers, except that this sets the upper lines answered limit. Minimum and maximum answer settings can be used together, to set a desired range of answers. This setting is unavailable in case the question is mandatory.

Array filter: entering a code of a filter question hides some answer options, only displaying those answers which were selected in the filter question. Selected answers are determined by comparing answer codes (not answer texts). Only multiple choice and single choice questions can be used as filter questions.

Array filter exclusion: same as array filter, but instead it displays those answers which were not selected.

Random order: randomized the sequence of rows. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Random order by question: randomizes the question‘s answers in the same sequence as they were randomized previously. This option is not available if there were no instances of randomization previously.

Ranking question type allows respondent to assign available answer options a sequence number. The top option is assigned 1, and all following selected answer options are assigned further numbers. Ranking question settings can be found under „Advanced options“ in the „Question“ tab, or in the „Answers“ tab.

These settings are available for ranking question:

Mandatory: If this is set, respondent must rank all provided option. If this is not set, respondent can proceed with less ranks or no ranks set at all.

Array filter: entering a code of a filter question hides some answer options, only displaying those answers which were selected in the filter question. Selected answers are determined by comparing answer codes (not answer texts). Only multiple choice and single choice questions can be used as filter questions.

Array filter exclusion: same as array filter, but instead it displays those answers which were not selected.

Random order: randomized the sequence of rows. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Minimum answers: enter the minimum amount of ranks that you want. If less ranks are selected, the respondent cannot proceed. This setting is unavailable in case the question is mandatory.

Maximum answers: same as minimum answers, except that this sets the upper lines answered limit. Minimum and maximum answer settings can be used together, to set a desired range of answers.

Text display question type does not gather responses. Instead, it displays the entered text or HTML to the respondent. This is usually used to convey messages, make introductions, or to display images. There are no settings for text display questions.

Satisfaction question type presents the respondent with a list of criteria, which they can evaluate by selecting one of the 5 icons. There are 4 icons ranging from a sad face to a happy face, and the 5th icon represents the “I don’t know” option. The answer is stored as a number between 1 (sad) and 5 (I don’t know).

These settings are available for single-choice matrix question:

Mandatory: If this is set, respondent must select an answer in each line. If this is not set, an additional answer option „No answer“ is provided for each line. This additional answer option, if selected, does not log any answer in the data.

Array filter: entering a code of a filter question hides some answer options, only displaying those answers which were selected in the filter question. Selected answers are determined by comparing answer codes (not answer texts). Only multiple choice and single choice questions can be used as filter questions.

Array answer filter: same as array filter, but it instead filters columns.

Array filter exclusion: same as array filter, but instead it displays those answers which were not selected.

Random order: randomized the sequence of rows. Options with codes „99“, „999“, or „9999“, remain in the bottom.

Random order by question: randomizes the question‘s answers in the same sequence as they were randomized previously. This option is not available if there were no instances of randomization previously.

It is possible to upload videos, sounds, or display iframes of other webpages in the survey. In these cases, the native player of the browser is used. Please note that this is usually limited, and the functionality depends on the browser used by the respondent.

Screen-out questions
Quota questions
Language switches
Custom filters & recoding
Answer count in scripts
Multiple language upload

Instead of gathering responses, screen-out questions drop the respondent from the survey if they do not fit into the requested target group. In most cases, this means that they are sent back to the panel, with screen-out status. In all cases, they do not continue the survey.

Qualifying for a screen-out: To set who gets tested for a screenout, set the conditions of the screenout. If the condition is true, and then the question is displayed, then screenout triggers.

Redirecting respondents: All surveys‘ screen-outs use the same Screen out url, which can be uploaded by going to „Define survey“ page.

Specific screen-out details: Screen-out triggers immediately when the page with the question is loaded. For this reason, each screen-out has to have it‘s own separate page.

Instead of gathering responses, quota questions drop the respondent from the survey if no more respondents are needed in the requested target group. In most cases, this means that they are sent back to the panel, with Quota-full status. In all cases, they do not continue the survey.

Qualifying for a quota: To set who gets tested for a quota, set the conditions of the quota question. If the condition is true, and then the question is displayed, the quota is tested.

Quota limit: If a respondent qualifies for a quota, but the quota is not yet full, then nothing happens and respondent can continue with the survey as usual, not noticing that anything happened. But once the quota limit is reached, all following respondents that qualify for this question are dropped from the survey. Quota limit can be set in the conditions page.

Redirecting respondents: All surveys‘ quotas use the same Quota full url, which can be uploaded by going to „Define survey“ page. Quotas can also be set not to redirect respondents, even if quota full was reached.

Specific quota details: Quota triggers immediately when the page with the question is loaded. For this reason, each quota has to have it‘s own separate page. When the page is loaded, this question checks whether there was enough previous quota triggers in the past, that led to completes. If there was enough, the quota logs „Yes“, and drops the respondent. If there was not enough, quota logs „No“, and does nothing. If respondent did not qualify for the quota, ir logs „N/A“.

Language switch question can change the language loaded by SynoTool. This changes the language used for buttons and hints, and changes from which language tab are question / answer texts loaded. Text for different languages have to be uploaded for this to work as intended.

Answer options cannot be set for Language switch questions. Instead, it displays all languages that are assigned to the survey.

More languages can be added to the survey using „Define survey“ page.

Any multiple-choice or single-choice question can be used as a filter for any following question. In addition to normal questions present in the survey, these questions can also be scripted to provide a custom filter. Additional scripting can be done with javascript.

Adding a script: script can be added when editing question text. Find and select the „Source“ option. This will change the text from formatted display, to pure html format, in which you can add a script element. Here, you can add the element, in which you can add any script that you want.

Loading the script in a page: usually, you want the script to be launched right before the respondent sees the question. To do this, please write all script inside a $(document).ready(function( your script )) tag.

Getting previous data: When using javascript to check previous answers, use these expressions:

{Q1.NAOK} (single-choice question), result is the code of answer chosen;

{Q1_1.NAOK} (multiple-choice question), result is Y (answer chosen), or empty (not chosen);

{Q1_1.NAOK} (single-choice matrix first line), result is the code of answer chosen for first line);

{Q1_1_1.NAOK} (multiple-choice matrix question‘s first line first answer), result is 1 (answer chosen), or empty (not chosen);

Example of enabling option: once you define the necessary condition in javascript, you can check appropriate answer options. An example of doing this, would be: $($(‘.checkbox’)[0]).attr(‘checked’,true)

Going past a filter question: After a filter question starts setting the correct checkboxes, make it not accessible to the respondent. To do this, begin your script with a $(page).hide() command, and end it with a $(‘#movenextbtn’).click(); command. With these two commands set, the respondent will just breeze through this page.

If you are using javascript in your surveys, SynoTool can provide you with a variable with current answer counts to a certain question. This can be very useful if you want to change how a script or filter acts depending on what answers have been gathered up to date. Keep in mind that counts only take complete answers into account, and the calculation is made at the moment of starting the survey.

The javascript variable will be available in every page of the survey, and it’s name will be “count”+question code. For example, variable for question “Q1” would be “countQ1”. Single-choice questions return an array of answer count per answer option, with first answer option being in 0 position, and lines with no answer counted in -1 position. Multiple-choice questions return the total amount of completes in 0 position, and first answer option begins in the 1 position.

SynoTool supports multi-language surveys. When multiple languages are present, the same survey logic is used, but different texts are loaded for questions and answers. While button and question hint text will change automatically, you still have to upload texts for each language.

Setting up multiple languages: to set up multiple languages to your survey, go to Define > Advanced options, find the wanted language from the list, and add it to “Additional languages”. It is recommended to keep the most important language as base language, because some reporting and export pages might still only support the base language.

Question-by-question upload: once additional languages are added, question and answer texts will receive separate tabs for each language. You can go through each question and each tab, uploading your answers.

Upload by file: alternatively, you can go to Actions > Upload language, and upload a language by file. To do this, first download the layout of the language which you want to upload. Copy your translations to the “Translate” column, next to their corresponding texts, and upload. Please note that this upload supports html text; any scripts or style elements would be lost, if you did not originally upload using “With css/js” option.

Using multiple languages: after uploading multiple languages, the language used can be changed by modifying the “&lang=” variable in the open link. Examples of this will be listed in the “Collect data” tab, once the survey is activated.

Mandatory question
Exclusive answer option(s)
Language switches
Randomizing: basic answer option randomization
Randomizing: keeping the same sequence
Randomizing: pages and questions
Filter: Show only previously selected answers
Display logic: conditions and scenarios
Display logic: multiple conditions in a scenario
Display logic: operators
Display logic supports custom expressions
Text editor: supports HTML editing
Text editor: Supports css and javascript in question text
Text auto complete

Mandatory question property forces the respondent to fully answer the question. With this option set, respondent cannot skip any answer options in the affected question. If you would like to accept partial answers, or if you want to allow the respondent to skip the question, set the property to be non mandatory.

Exclusive property is available for multiple choice questions. In the answer option tab, check the „exclusive“ checkbox next to any answer options that you want to exclude. These exclusive options will not randomize if that property is set. In addition, this answer option discards all other answers (this means that selecting any other answer will discard this choice, too).

Minimum / maximum answer option is available for multiple-choice questions. Minimum answers option sets the least amount of answers that are required to allow respondent to pass, and maximum answers option sets the maximum amount. Both of these options are not compatible with the mandatory question property, which demands all possible answers in some cases. Thus, if you would like a very specific answer amount (for example, from 2 to 4 answers out of 9 options), then you would have to set minimum answers to 2, maximum to 4, and you would also have to change the question to be non mandatory.

Answer option randomization shuffles their display sequence to every respondent. This can be set under the „answer options“ tab of each question. Answer options with the exclusive setting, or those who have the code „99“, „999“, or „9999“, are excluded from randomization, and will remain in their original place.

After answer options were randomized once, you might want to keep the same randomization order in all later questions which have the same answer options. To do this, use the „Randomize by“ option to keep the same sequence as in a previously randomized questions.

Page and question randomization shuffles the sequence in which they are displayed. This can be set under Actions > Ordering, when editing the survey. To randomize pages or questions, select them, and save them under a new name. These questions will now be shuffled between themselves, and display at random. This is possible even if questions to be randomized are not put together in the questionnaire. Please note that while it is possible to shuffle pages or questions, it is not possible to keep groups of pages grouped when randomizing.
!Attention: page and question randomization does not work when previewing the survey. Please use live testing link to test.

You can set questions to filter out specific answer options. If you want to only display those answer options that were selected previously, you have to provide codes of questions by which you want to filter. For example, if you want to show only those answer options that were selected in the question “EXPL”, enter EXPL in the Array filter box. You can filter by up to two previous questions.

If you want to separate which respondents can answer which questions, you can use conditions. Conditions can be edited by pressing the „Edit condition“ button at the top right of the question. Select „new condition“. Here, you can select which previous questions should be equal to what answer to show the current question. Note that you can choose the scenario to which the condition will be added. Each scenario represents a case in which the question would be shown, and one valid scenario is enough to show the question. However, all of the questions and answers in the same scenario have to be valid to show the question.

Scenarios may consist of multiple conditions. Each condition can point to either one answer, or a group of answers. To choose one answer, pick the exact answer line, and select the necessary answer. For multiple choice questions, it is also possible to select the whole question, and then select any amount of answer options. In the following case, the condition will be true if any of the selected answers were selected. You can add multiple conditions to one scenario, for more complicated logic.

When setting conditions, you can either compare one answer to another answer, to a constant number, or to a specific value. In all cases, the operator „equals“ and „not equals“ is available. These are self-explanatory, but please note that „not equals“ logic also applies if the question was not answered at all. In case of numerical questions, operators „greater“ or „less“ are also available.

For more complicated logic, you can use question relevance equations instead of conditions. This is available under „advanced options“, when editing the survey. Either condition or relevance is used; but both of them cannot be used at the same time. Whenever relevance is „true“ or „1“, question is shown; whenever it is „false“ or „0“, it is not shown. Relevance equation uses expressions similar to javascript:
Asking whether Single-choice Question „QA“ is greater than 6: „QA > 6“
Asking whether Multiple-choice Question „QB“ had at least 2 out of 4 answers: „count (QB_1>0, QB_2,>0 QB_3>0, QB_4>0)>0“

For question and answer option text modification, you can either use the built-in user interface, or you can select „Source“ and edit it as html code.

If you would like to further customize questions, you are free to use either javascript code or css code in every question. They can be written directly in the text, by switching to html Source.

Enabling auto-completion allows you to upload a list of suggestions, which would appear as the respondent is typing their answer. This can be useful if you want to assist the respondent when asking to list items. However, this assistance can also appear suggestive, thus this setting is not recommended if you want blind answers.

To use the feature, you must upload a list of suggestions. Download an example (or current) file by selecting “Example/Current”, fill the file with the list of possible suggestions, and upload it. Note that if the survey has more than one language, a separate file would have to be uploaded for every language.

Additional settings:

Answers allowed: this setting restricts whether the respondent is limited to suggested answers, or can they enter anything. If “any” is selected, there are no restrictions. If “Listed” is selected, only answers that are among the suggestion list would allow the respondent to proceed.

Phrase recognition: selecting “Beginning” will restrict the search to only those suggestions which are an exact match, starting from beginning. Selecting “Anywhere” will allow the search to suggest anything which contains the entered phrase anywhere in text.

Min phrase symbols: defines how many symbols have to be entered before suggestions start. Use lower numbers if you want to be suggestive towards the respondent; use higher numbers if you only want to assist to finish phrases. Keep in mind that if any of the suggestions have less characters than the minimum phrase demands, they will never be suggested.

Activating surveys
Deactivating surveys
Testing and soft-launching
Live link launch
E-mail invitations
Activity: quota tracking tool
Dashboard: reporting tool
Crosstab and custom tables
Custom dashboard view

Once you have your survey ready, you have to activate it. This signals that the database structure is good, and the survey is ready to take in responses (or tests). Once the survey is activated, you get access to a live link to the survey, and it’s possible to distribute it to respondents. However, any actions that would change the database structure – such as changing question types, adding subquestions, or reordering questions – are locked. It is still possible to change some survey details, like texts and settings.

Activating the survey will not automatically enable the live link. Before launching the survey, go to “Collect data”, and enable either “Open link” or “E-mail invitations”, depending on which one (or both) you will use to gather respondents.

If there is a situation where you need to change the survey structure, you can deactivate the survey. This will make the distribute link unreachable, and it will export all of the current responses out of the survey. Once this is done, you can modify or add questions in any way that you see fit, and activate the survey again after you are done. You can continue sampling as usual.

If you would like to return answers that were made before the survey is activated, you can do a re-import. This function is located in the Raw data section, and the system will attempt to match previous responses with what there is now. When presented with a re-import list, select the last entry – it will include all answers that got exported during the last deactivation. It’s best to do a re-import immediately after activating the survey again.

Please refrain from changing existing question and answer codes after some answers were already collected. If changes like this are done, the data re-import might make mistakes when matching previous answers to their current, changed versions.

It is highly recommended to test the survey multiple times before sending it out to respondents. The more complicated the survey, the more testing it requires, and the most thorough surveys might require as much time for testing as they need for programming. There are three types / stages of testing:

1: Testing inactive surveys

If you would like to test an unfinished survey, testing options are limited to preview. You may preview the entire survey, preview an entire page, or preview a single question.

Previewing entire survey: you will start from the beginning, and go through the survey as if you were a respondent. However, you cannot bring or log any additional variables, and your answers will not be logged.

Previewing entire page: you will see the page as a respondent would see it. However, since you would have no answer history, questions with conditions that depend on previous answers, or answers that are filtered might not show up.

Previewing a question: you will only preview a single question, regardless of it‘s conditions. However, since this preview only loads parts of the page, and thus the overall design will not be as quite as it would be for the respondent.

2: Testing active surveys

After the survey is finished, it should be activated and tested by pretending to be a respondent. You can use the live link that respondents would use, but we strongly suggest to use the dedicated “Test” tab, with test_friend respondent ID. It is best if gathered responses would be exported in raw data format, and thoroughly reviewed. The advantage of test_friend respondent ID is that after review, it is easy to delete these IDs all at the push of the button, in the test tab.

3: Soft-launching surveys

If deadlines are not immediate, it is highly recommended to do a soft launch for testing purposes, before fully launching the survey. „Soft launch“ stands for a small send-out, that would aim to gather 2-5% of the total required sample. Once this fraction of answers is gathered, you should check the raw data to review whether everything is fine. This is the most reliable and thorough way to prevent mistakes, but please note that if essential mistakes are found, it this initial sample might have to be discarded. For this reason, soft-launch should only be done after you are finished testing the survey yourself.

Once the survey is tested and ready, you can use a live link to collect responses from anywhere. A respondent coming to the survey through live link can bring in answers to the questions in the survey. Before sending out the live link, please make sure that Open link is enabled in the “Collect data” tab.

Each use of the link is recorded in the database, even if it is checked by third-party systems. For example, sending the live link through Skype may trigger an empty response to be made.

SynoTool‘s in-built e-mail invitation system allows you to send out invitation and reminder letters to your provided e-mail list.

Basics: to use the e-mail invitations, first enable them in the “Collect data” tab. Respondents coming from these invitations are slightly different from their open link counterparts, mainly because they use unique tokens instead of unique respondent IDs. However, this is a technical difference, and the survey seen by them both will be the same.

Respondent list: to use e-mail invitations, you must upload a list of e-mails to send to. You can add them one-by-one by selecting “Add token”, or you can upload an entire list by selecting “Import CSV”. You can also export the existing list by selecting “Export CSV”, if you would like to use the same list in another project.

Tokens: tokens are the unique IDs in the e-mail invitation system. You can upload tokens when uploading the respondent list, or you can assign random tokens by selecting “Generate tokens”. If possible, tokens should not follow a predictable pattern – if a respondent manages to guess a token which belongs to another respondent, they would be able to answer in their place. When exporting raw data, tokens and any other e-mail invitation data will be attached to every respondent.

Default invitations: you can set up a default invitation/reminder text in the appropriate tab. These texts will appear as defaults when you invite respondents. During each invitation, you will be able to review and edit the texts.

Sending invitations: when respondent list and default invitations are ready, you can invite your respondents. You can send to individual respondents, selected respondents or a specific amount of respondents. For example, to send invitations to 100 respondents, select “Send invitations”, enter 100 under “Number of invitations”, review the loaded default texts, and press “Send”.

Reminders: respondents can be invited only once. Afterwards they may only be sent reminders. Reminders can be sent multiple times, but only until the respondent answers the survey.

Additional URL parameters: adding URL parameters may pre-fill questions or filters in the survey, customizing it as a result. For example, you may pre-fill a country question, which you will later consider when deciding whether to show specific questions in specific countries. The format of additional parameters is “&”, followed by question code (for example, “COUNTRY”, followed by the desired answer code (for example, “=2”), for a total of: “&COUNTRY=2”.

Activity page is there to give a quick review of quotas, complete and drop-out amounts, and other information that is relevant while the survey is in the field. If you would like, you can get a live link to this page, so that it could be viewed without logging in. This link is displayed in the top right of the activity page.

Activity page does not display question data; use the Dashboard for those. Activity page is only available on active or closed surveys.

Dashboard is there to display answers in the most telling and understandable way. It allows filtering by specific answers or periods, slicing data, and even exporting it specific export formats. Dashboard can be used to track survey answers while it is in field, to review or filter data from specific perspectives, or to download reports.

Dashboard does not display quota or screen-out data; use the Activity page to track them. Dashboard is only available on active or closed surveys.

Filters: results displayed in the dashboard can be filtered to a very specific data set. This can be set in the „Filters“ tab, in the left panel. If filters are set, all chart data will be restricted to only display those responses which match the filter. At the moment, filter only supports “and” logic between separate questions. If more than one answer is selected for a question, they use “or” logic.

Slices: responses displayed in the dashboard can be sliced by single choice or dropdown questions. When slices are set and calculated, each chart column will also display benchmarks for selected slices. This visualizes the difference between the average of the whole survey, and specific slices of the sample. Slices that are set and calculated will also be exported in XLS or PPT exports.

Excel export: this export downloads an XLS report, with N counts and percentages of questions currently displayed in the page. XLS report will include any slices that were applied. You can choose to export additional slices either in percentages or in counts.

PowerPoint export: this export downloads a PPT report, with charts currently displayed in the page. PPT report will include any slices that were applied. You may choose to export charts either in Active (editable) or Image format. It is possible to add a PPT template in which the charts will be exported; please contact our support team if you are interested in this.

Open link: dashboard has a public link, which can be shared. Using the public link does not require a log-in. When accessing the dashboard through the public link, data download and export options will be disabled for security reasons; however, you can still view, filter, and slice the data. If you are logged in, you can pick which charts are displayed in the public link by hiding specific charts – this can be done by clicking the eye icon next to each chart.

My reports section in SynoTool is used to create custom chart and progress display. You start by creating a new report. In this report, you can create any amount of questions and reports, each of which can be set up to display one specific slice of one question.

It may be that you require a very specific dashboard, that either displays very specific information, or remains to be updates over a long time, and many projecs. In these cases, our IT team can help you! Please write directly to info@syno-int.com to discuss the possibilities.

Weighting data
Answer recoding

Data collected to SynoTool surveys can be weighted. This can be done under My Survey > Raw data weights. Here, you can enter a distribution that you want, and the system will apply required weights to related questions. To do this, add a primary weight, and select all questions by which you want to weight. After selecting these questions, you will have to enter the percentage of each of the resulting groups. The percentages of all groups have to add up to 100.

Overview

Since free text answers allow any answer to be submitted, it is impossible to force respondents to write the same things in the same way. If you want to classify specific free answers (such as when asking for company or product names), you can use text answer recoding. This function is available for short free text, long free text, and multiple short free text question types.

When recoding is done, Dashboard can then generate a chart based on the recoded variables. This chart will be included in the report export, and it can be sliced as any other chart. The recoding answers can also be exported in an xls file. There is currently no way to export recoded answers together with raw data; however, both of these files can be joined together using a look-up function.

Recoding step by step

To use this function, select a survey, go to Analyse > Dashboard, and find the free answer question that you want recoded in the list. Short, long and multiple free text questions will have the relevant choices available in the top right of their charts. Once you open the Coder, follow these steps:

1) Open the „Coder“ tab.

2) Press „Create new“ in the attribute toolbar on the right.

3) Select color for recognition, and enter the attributes‘ code and name. Press „Add“ to create a new attribute. Add as many attributes as you wish.

4) In the attribute list, press the Gear symbol next to an attribute if you wish to link additional words or combinations to that attribute. When autocoding, if any of these keys match a respondent’s answer, the answer will have the attribute assigned. Add as many keys as you like. Note that the attribute name was automatically added as the first key. The number to the right of the attribute states how many keys an attribute has.

5) Click “Auto” in the top right, and click “Start autocoding”. This command will go through all answers, and assign a matching attribute, if there is any. Answers with no matches will remain uncoded.

6) Switch to the “Uncoded” tab, and review what is left. You can add any skipped answers as new keys to existing attributes, and then run the autocoder again. Alternatively, you can manually assign answers an attribute by selecting answers and then pressing „+“ next to the relevant attribute.

7) Continue either adding keys and autocoding, or manually adding attributes, until there are no answers left. If new answers are made after this point, they will be uncoded until reviewed.

8) Go back to the “Usual” tab, to view a chart of resulting coded answers. A similar chart will also be shown in the dashboard.

Single and multiple coding types

You can switch between assigning one attribute per answer, and assigning multiple attributes per answer. This can be done in the Coder window, under “Settings”. When Single attribute is enabling, assigning a new attribute will replace whatever was last. When Multiple attributes are enabled, assigning a new attribute will add an additional attribute. This also works with autocoder.

Exporting / Importing codebook

After you have your attribute list ready, you can export it, and import it to any other questions where you would like to use it. Alternatively, you can prepare a codebook offline, and then upload it.

Data export: XLS
Data export: SPSS
Data export: CSV
Exporting survey layout

By going to My Survey > raw data, you will reach a table of all the responses made up to the current date. You may export this data in XLS, among other formats. To export in XLS, select the combination of responses that you want to export, press „Show“, and then press „Export XLS“. While XLS exports are tidy, they do not support large exports. In the case of large data, check „Fast export“, which makes a compromise between export speed and text formatting. Please keep XLS exports below 250 columns and 1500 respondents of data.

By going to My Survey > raw data, you will reach a table of all the responses made up to the current date. You may export this data in SPSS, among other formats. To export in SPSS, press „SPSS“. Pick the combination of data, and the SPSS version for which you want to export. Then, export both SPSS syntax and data. These files can be combined in SPSS UI.

By going to My Survey > raw data, you will reach a table of all the responses made up to the current date. You may export this data in CSV, among other formats. To export in CSV, select the combination of responses that you want to export, press „Show“, and then press „Export CSV“. CSV does not support formatting as comfortable as XLS does, but it does allow for much bigger files.

You can export question and answer codes and texts, either from the raw data tab, or from the survey list. In this layout, you can gather the texts and representative codes of every question. This is very useful when double- checking multiple language surveys, or even on their own.

Explaining the survey list
Browsing survey list
Copying surveys
Merging surveys
Templates
Quick tests

Survey list shows all surveys that either were created by you, or were assigned to you. The list provides this information:

Title: Shows survey name. Also, displays a circle, with it‘s colors meaning the status. Red circle is an inactive survey, green is an activated survey, and grey is closed survey.

Sid: Survey ID. This is a 5-digit code that represents a unique survey. If it is separated by a slash, the SID after the flash would represent the survey that the current choice originated and was copied from.

Date: The date when the survey was created.

Survey type: the design of the survey. SynoMobile is recommended for highest compatibility.

Exposures: in some cases, this is displayed for accounts which do ad tests. Exposures show how many respondents answered that they have seen the medium in which the ad was placed.

Recalls: in some cases, this is displayed for accounts which do ad tests. Recalls show how many respondents answered that they have seen ad.

Completes: displays how many completes the survey has at the moment. If you would hover over this number, it would also show you the amount of All Responses (completes+dropouts) and Partial responses (only dropouts).

Survey language: main language of the survey, plus any other language options that were added.

T: Template mark. Surveys marked like this are considered to be templates.

Actions: Allows you to preview the survey (testing), edit the survey, export survey data/layout, copy the survey, or delete the survey.

If you are looking for a recent survey, simply clicking on it in the survey list is the simplest solution. However, if the survey is older, or the list is longer, you might have to use search.

The two most used search methods are by name or by survey ID. Survey ID is a 5-digit code, unique to every survey.

You can also filter survey list by Period.

You can copy any survey that you have created. To do this, select „copy survey“ in the survey list. A copied survey will appear in the top of the list. The whole survey, including conditions and codes, will be copied. This will not copy any uploaded files, images or videos which were uploaded to the original survey, however, the relevant locations in the survey will attempt to continue linking to the originals.

Some custom survey details, like javascript, may not be copied; although the system will attempt to adapt any existing javascript for the new survey. Since question and element codes change between surveys, the system will try it’s best to change the codes to their counterparts. Please thoroughly test any scripts after copying.

If you want to join two surveys together, use the „Merge surveys“ option in the main menu. Depending on whether you chose to add questions to the first survey, or whether to create a brand new survey, a survey may be created. Please be advised that this feature is still under testing and development, so you may run into issues when using the tool. The most common feature

SynoTool supports using templates and pre-built surveys. Please refer to our support staff for more information.

Quick-tests are standardized surveys that are meant to be launched regularly. You cannot edit quick tests, with the exception of a few places or images that the quick test specifies. Thus, you can simply pick your template, upload a picture and some data to specify what the template survey is about, and launch it instantly.

Quick-tests support benchmarks, comparing the data of each test to averages of all previous tests from that template.

Since things that should be available for change in a quick test are different every time, development and customization time is needed if you want to use it. Please contact our support team if you would like a Quick test to be developed for you.

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