The responsible, accurate, and independent reporting of news is as important as ever. Advertising plays a major part of the revenue mix for news publishers and will continue to be so for the foreseeable future. News and advertising exist in a symbiotic relationship, with the trust in and relevance of content correlating with the trust in advertising.
Head of Strategy and Products
“At Bonnier we see Syno International as a key partner in helping in our transformation to more data driven advertising sales. The report is a great summary of the trust consumers see in our main media brands and is great for sharing with advertisers and agencies”
Head of Analytics