Syno International & Tribes Research partnership | Syno

Community specialists Tribes Research and Syno International, a leading data company, have entered a partnership agreement which will bring together some of the best research and panel technology with an agency which has years of experience building and maintaining community panels.

I'm very happy for the partnership agreement with Tribes and look forward to combining their expertise in managing online communities with our platform and panel management offering. I look forward to introduce our competitive offering to the market!

Jokke Nurminen CEO at Syno International

The deal comes after significant upgrades to Syno International’s panel management product, SynoPanel. Recent improvements include a new rewards backbone, survey invitation interface and various other features.

Tribes have completed the migration of all its communities to Syno’s platform and now benefit from a seamless interaction with all Syno’s products – including a survey tool, data-lake and research automation products. Through SynoCloud, Syno’s proprietary platform, Tribes can collect multiple data points via different data sources, 3rd parties and match this back to a single, unique ID. This help Tribes Research to not only efficiently gather data from a client’s community but also to match that to their client’s broader customer base. 

The deal also enables Syno International to offer its clients a range of services from Tribes Research. These includes moderation of community activities and guidance in all aspects on how to best set up and manage insight communities.

We are very excited to partner with Syno International. The agreement further expands Tribes community and data management capabilities. We also look forward to adding a range of new products to our portfolio

Jo Winning Director at Tribes

About Tribes Research

Tribes is an online strategic insight agency based in the UK, working with clients internationally, helping them engage with and understand their customers. Tribes have built and managed communities and community panels for some of the world’s leading brands across a variety of markets and sectors. We work with our clients to offer a fully bespoke range of functionality within each community, all customised to each client’s needs and their research brief. 

About Syno International 

Headquartered in Vilnius, Lithuania, with 60+ employees across fifteen offices in Europe, the Americas, and Asia, Syno International provides clients a cloud-based, consumer Data-as-a-Service (DaaS) platform—enabling data-driven organizations to make better business decisions through connected people data. Syno International’s clients include market research agencies, management consultancies, media agencies, brands, and publishers. For additional information, please visit