Syno’s Per-Erik Kärnekull talks with Lisa Henning from Vakn
Syno’s Per-Erik Kärnekull talks with Lisa Henning from Vakn about insight generation, Vakn’s offering, and the future of market research
About Lisa Henning:
Lisa Henning is Co-founder and Strategic Advisor at Vakn, an independent consultancy working with insight-driven brand and business strategy. With a background in marketing and many years of experience in market analysis and market insights, she helps organizations translate market and audience understanding into strategic direction, stronger brands, and sustainable growth.
Lisa studied marketing at the Stockholm School of Economics and has been focused on customer behavior and insight generation since her university years. She co-founded Vakn in 2020.
About Vakn:
Vakn (Vakn Insikt & Utveckling AB) is a Swedish business consultancy firm founded in 2020 by Lisa Henning and Anna Widler, specializing in market research, insights, and brand development. Based in Stockholm, the company helps businesses grow by turning consumer insights into strategic action, with a focus on both large, established companies and smaller enterprises.
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Lisa Henning
"AI is creating a curiosity in society, a willingness to learn. We are developing a habit of asking questions and learning new things, which can benefit our industry.”