Record activity in the Syno premium panel network

Traditionally the fourth quarter of the calendar year is the peak season for the market research industry. During this time, there is more projects conducted than any other part of the year. Meanwhile we gear up for the peak activity in our platform we look back over the last nine months - and can confirm a significantly increased activity in the Syno premium panel network.

Here are highlights of our progress during the period of January 1 - September 30, 2026 as compared to the same period in 2025.

• The number of completed interviews in the Syno premium panel network increased with 25% to over 800 000 interviews.
• Conversion rates is stable in the period with an average rate of over 50%, significantly higher than in many sample marketplaces. The average length of interview during the period reduced from 7,7 minutes on average to 6,3 minutes.
• Cost per completed interview for other external buyers increased from 1,4 EUR on average to 1,7 EUR.
• The number of connected panel owners increased with eleven new panel owners and total the number of panel owners in the platform now exceeds 80. More than two million active panel members are connected to the network.

Per-Erik Kärnekull, Head of EMEA comments:

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”To build a marketplace that satisfies both buyers and panel owners is certainly not easy. Previous attempts by industry colleagues have been heavily skewed towards low pricing and relaxed rules for the buy-side which has led to poor experience for respondents and reluctance for quality panels to join the marketplaces. At Syno, we tirelessly work to reach a “platform effect” that creates increased value for all related parties - buyers, respondents and panel owners. Much work is still needed, but the path forward is mapped and our increased volumes are a proof of the concept.

During Q4 we expect to complete up towards 400 000 completed interviews in the network and our target for 2027 is two million interviews. This growth is fuelled by increased demand for high quality respondents that can be reached through the premium panel network.”