Eye-Tracking and Surveys
Understand what your audience really sees.
Syno’s Eye-Tracking Surveys use respondents’ webcams to capture where they look when viewing your visual materials, adding attention-based behavioral data to your survey results.
Understand what your audience really sees.
Syno’s Eye-Tracking Surveys use respondents’ webcams to capture where they look when viewing your visual materials, adding attention-based behavioral data to your survey results.
Eye-tracking is a method that identifies where a person’s gaze lands on a screen and how their attention moves across visual content.
With Syno’s built-in solution based on Tobii technology, respondents use their computer or mobile webcam (after explicit consent) to view images, ads, packaging, or other on-screen materials. The system records gaze patterns during the viewing task and generates heat maps and attention metrics.
The feature can provide insights such as:
These indicators help you understand which elements of your visual materials are being seen, skipped, noticed first, or focused on.
Eye-tracking adds a behavioral layer to traditional survey data, helping you understand real viewing behavior rather than relying only on self-reported answers. It is beneficial when evaluating how effectively key messages, visuals, or design elements are communicated.
Are you interested in learning more about how Syno can help you with Eye Tracking Surveys?