Syno International and RAM Market Research Partnership
Syno International and RAM Market Research Partner to Deliver Advanced Cross-Media Measurement and Outcome-Driven Insights
Syno International, a research technology and data solutions provider, and RAM Market Research, a global insights and consulting agency, today announced a strategic collaboration to deliver enhanced cross-media measurement, custom research, and brand lift analytics that help advertisers, media companies, and publishers drive better business outcomes.
The partnership aligns Syno International’s scalable research technology platform with RAM Market Research’s deep expertise in custom studies, brand lift, and advertising performance measurement, enabling clients to gain accurate, people-based insights across streaming, digital, audio, and traditional media channels.
Through the collaboration, clients can:
- Design and execute tailored research tied directly to business, audience, and media objectives
- Measure brand lift across awareness, consideration, favorability, and purchase intent
- Capture people-based measurement across platforms, not siloed placements
- Connect cross-media exposure to outcomes, including reach, frequency, incrementality, and attribution
By combining advanced data collection technology with proven research methodologies and benchmarking, the joint offering enables advertisers and media owners to move beyond standardized reporting and access actionable insights that improve media effectiveness, investment decisions, and revenue performance.
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This collaboration represents a leap forward in delivering flexible, outcome-oriented measurement for today’s complex media environments,” said Jokke Nurminen, CEO of Syno International. “Clients benefit from technology that simplifies advanced research workflows while expanding the depth and quality of insights available for decision-making.
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Ola Törnerud, Chief Commercial Officer at RAM Market Research, added: “Integrating our custom research and brand lift expertise with Syno’s technology allows clients to scale sophisticated measurement across streaming and cross-media while maintaining speed, rigor, and relevance.
The collaboration is already underway, with expanded cross-media measurement, custom research, and brand lift solutions rolling out throughout 2026.
About Syno International
Syno International is a research technology company specializing in scalable solutions for consumer data collection, survey automation, and cross-media audience measurement. With staff across 10+ countries and research reach in over 100 markets worldwide, Syno supports insight, media, and analytics teams with efficient, privacy-safe tools for collecting and analyzing data at scale.
About RAM Market Research
RAM Market Research is a global data, insights, and consulting agency founded in 2002, delivering custom research, advertising, media measurement, and brand lift solutions supported by one of the industry’s largest advertising performance databases.