Services · Advertising Targeting

Better targeting for your campaigns.

Track ad exposure across media including CTV, streaming audio, print and display. Combined with over 100 profiling points and detailed website exposure history, you gain instant access to rich visitor profiles. This allows you to measure brand lift, ad effectiveness, and benchmark performance with confidence.

  • Over 100 profiling points
  • Detailed website exposure history
  • Brand lift and ad effectiveness measurement
Syno advertising targeting dashboard — campaigns, audience segments, targeted markets and engagement
Campaigns measured live 100+profiling points
100+
Profiling points per profile
4 media
CTV, audio, print and display
Real time
Datasets in Syno Library
DMP · DSP
Direct integration
What we track

Ad exposure, wherever it happens

Exposure is captured across the media your campaign actually runs on, then joined to who those people are.

CTV

Streaming audio

Print

Display

And what you can measure with it

Brand lift

See the shift your campaign actually caused.

Ad effectiveness

Understand which creative and channels earn attention.

Benchmark performance

Compare with confidence, campaign after campaign.

Analysis & integration

From exposure to decision

Cloud-Based Analysis

All Syno Audience data flows seamlessly into Syno Library, our secure, cloud- based platform. Here, you can create, compare, and analyze datasets in real time. By leveraging multiple tags, you can measure campaign effectiveness and segmentation all in one place

Seamless Integration

Your insights shouldn't live in silos. That's why Syno Audience integrates directly with your preferred DMP, DSP, or other third-party systems. Through APIs and cookie syncing, your data connects effortlessly with Syno's profiling data for a more complete picture of your audience.

Understand and Engage

In today's fast-moving economy, understanding your audience isn't optional, it's essential. Syno Audience helps you go beyond impressions, empowering you to engage with the right people, at the right time, with the right message.

Get in touch

Reach out to our team:

Heather Hughes

Heather Hughes

hhu@synoint.com
The dashboard

Every campaign, every market.

Active campaigns, audience segments and markets reached, with performance by audience segment and engagement over time.

Syno advertising targeting dashboard in full
Active campaignsAudience segmentsMarkets reachedEngagementTargeting accuracy
Get started

Go beyond impressions.

Engage with the right people, at the right time, with the right message.