Measure your brand health continuously.
Continuously measure your brands health from awareness to purchase compared to your main competitors. Our standard brand tracking measure brand health for an entire category and normally 10 brands.
- An entire category, normally 10 brands
- 125 interviews each week
- Live dashboard in your Syno Cloud log in
A standing read on your category
One standardized module, running every week — so brand health is something you watch, not something you commission.
Set the category
We define the category and the brands to follow — normally 10, including your main competitors.
Field every week
125 interviews are collected each week from a nationally representative sample.
Track the funnel
Every wave updates the same metrics, from awareness all the way through to purchase.
Watch it live
The report keeps updating in your Syno Cloud log in — no waiting for a deck.
From awareness to purchase
The standard module follows the full conversion path for every brand in the category, wave after wave.
Brand health metrics include:
- Conversation Funnel
- Top of Mind, Spontaneous and Aided Awareness
- Consideration
- Preference
- Purchase
Ad recall, Share of voice, NPS, Ease of use and other metrics can be added upon request
Always current, always yours
The report will be continuously updated and accessible via your SynoCloud log in.
Live access to data in intuitive dashboard
Filter by country, income, industry, gender and age group, and watch every metric move between waves.
Export data to PDF or PPT.
Take the current view straight into a board pack or a client presentation, without rebuilding charts.
Use historic survey data from brand tracking for new surveys
Your tracking history stays available, so new studies can build on what you already know.
Standardized, so it stays affordable
Price starting from 750 EUR per month and country for collecting 125 interviews with a nationally representative sample each week. Different set up and pricing is available for the extended version, for quarterly tracking or for custom projects where questions or target group is not standard.
- 125 interviews each week, nationally representative
- Extended version, quarterly tracking or custom set up available
Every wave, in one view.
Awareness, likeability and preference alongside the full conversion funnel, filterable by country, income, industry, gender and age group.
Easily order standardized market research projects
Gabor Granger pricing studies, brand tracking, campaign evaluation research modules and more.