Find the optimal price.
Find out the optimal price for a new product, service or content to maximize revenue and profitability through a survey where we use the Gabor Granger monadic price testing methodology.
- Monadic price testing methodology
- 125 respondents per country and test
- Dashboard in your SynoCloud log in
One standardized study, one clear price
A monadic design: each respondent judges one price point, so the demand you measure isn't skewed by seeing the whole ladder.
Set the price ladder
We agree the product or service and the price points worth testing across the range.
Field it monadically
125 respondents per country and test each see a single price and answer whether they would buy.
Model demand and revenue
Willingness to pay at every point builds the demand curve, elasticity and predicted revenue.
Read the optimal price
The dashboard shows the price that maximizes revenue and the one that maximizes gross margin.
Where demand and revenue meet
Raising the price loses buyers but earns more per sale. The test finds the point where those two forces produce the most revenue.
Illustration of the relationship — your own figures come from your test.
The price test measures the following metrics:
- Category purchase frequency
- Market potential
- Consideration
- Price elasticity
- Optimal price for revenue
- Optimal price for gross margin
Findings you can open, filter and share
The findings will be presented in a dashboard that is accessible via your SynoCloud log in that that can be exported to PDF or PPT.
Live in your SynoCloud log in
Open the price test whenever you need it and filter by market, segment, income, age group and channel.
Export to PDF or PPT
Take the recommended price and the supporting curves straight into a pricing decision or a client deck.
Standardized, so it stays affordable
Price starting from 500 EUR for a sample size of 125 respondents per country and test. For Gabor Granger price tests where the set up or target group is not standard, different pricing apply
- Sample size of 125 respondents per country and test
- Custom set up or target group priced separately
Easily order standardized market research projects
Gabor Granger pricing studies, brand tracking, campaign evaluation research modules and more.