Know exactly who your
audience really is.
Add one Syno tag to your website or advertising and watch your audience come to life — live demographics, deep profiling, reach and match rates, all in Syno Cloud.
- One tag on your site or ads
- 200+ zero-party profiling points
- Live reach, matches and demographics
From one tag to a living audience
Drop a single Syno tag on your site or campaign and let the platform turn anonymous traffic into rich, comparable audience data.
Add your tag
Insert a Syno script on your website or advertising — no heavy setup required.
Match in real time
Visitors are matched to Syno's panel and profiling data as they arrive.
See your audience
Watch live demographics, reach, matches and device data build up in Syno Cloud.
Profile in depth
Explore 200+ zero-party profiling points and where every visitor came from.
Your audience, tab by tab
Reach and matches at a glance
The headline numbers up front — impressions, reach, frequency, matches, match rate and panelists — with trends over time.
- Impressions, reach and frequency
- Matches, match rate and panelists
- Cumulative trends over time
Know who they are
See your whole audience by country, gender, age and match type — filterable by channel and device.
- Country distribution on a live map
- Gender and age breakdowns
- Filter by channel, match and device
Go far beyond the basics
Occupation, household income, industry, company size, education, children and more — over 200 zero-party points.
- 200+ zero-party profiling points
- Occupation, income and industry
- Sort and compare by matches
See where they came from
Understand acquisition with the top referring domains, ranked by unique and total matches.
- Top referring domains
- Unique and total matches
- Spot your best traffic sources
Connected to the rest of your stack
Audience data doesn't stay in a silo — it flows into Syno Library and out to the tools your teams already use.
Syno Library sync
Audience data flows automatically into Syno Library to build and compare data sets.
DMP & DSP integration
Push profiling data to your DMP, DSP or other tools via API and cookie syncing.
Campaign measurement
Use multiple tags to measure campaign effectiveness and conversion across touchpoints.
Survey your audience
Invite exposed visitors to surveys for deeper, first-party feedback.
Start collecting your data, professionally.
Add a Syno tag and watch your audience data come to life. Talk to our team and we'll help you set it up.