Measure the emotional impact of advertising.
The main aim of Moodscore is to measure the emotional impact of media content to understand what effect it will have on viewers. It measures three main factors, cognitive ease, sympathy and acceptance.
- A total score between 0 – 100
- 140 respondents per country and test
- Video, print, OOH, digital and more
What your creative actually makes people feel
One standardized module that turns emotional response into a score you can compare — between concepts, over time and against the category.
Send us the creative
Any type of ad or communication can be measured — video, print, OOH, digital and more.
Field the test
140 respondents per country and test see the material and react to it.
Score three factors
Cognitive ease, sympathy and acceptance are measured and combined into one total score.
Compare to benchmark
Depending on the country, the score is set against a benchmark for that ad type and category.
Three factors behind every reaction
Communication that have a high degree of all three factors will succeed in influencing the recipient.
Cognitive Ease
Cognitive Ease is the level of ease associated with understanding and processing any type of information or communication. It decides if people judge the information as meaningful and open themselves to receiving messages communicated.
Sympathy
Sympathy is about an adverts capability of making people like it and hence, agreeing with the message and saying yes to what is proposed or offered.
Acceptance
Acceptance is about the ability to connect with and awaken those positive emotions, moods and conditions that humans via evolution are drawn to and want to experience. Communication that have a high degree of all three factors will succeed in influencing the recipient.
One score, in context
Compared against a benchmark for the type of advert and the category — so the number means something.
- Total score between 0 – 100
- Scores for each individual factor
- Which positive feelings the audience perceives
What the report gives you
Results for a tested piece of communication will be presented as a total score between 0 – 100, that depending on the country can be compared to a benchmark based on type of advert (audio, video etc.) as well as category. Results for the individual factors and detailed values for which positive feelings the audience perceives when they see the ad is also provided in the report.
The findings can be shared as pdf or presented in a dashboard that is accessible via your SynoCloud log in that that can be exported to PDF, PPT or Excel.
Standardized, so it stays affordable
Price starting from 1480 EUR for a sample size of 140 respondents per country and test. For projects where the target group is not standard, different pricing apply. Any type of ad or communication can be measured and scored using Moodscores, video, print, OOH, digital, etc.
- Sample size of 140 respondents per country and test
- Any ad format — video, print, OOH, digital, etc.
One score, and everything behind it.
The total mood score with acceptance, cognitive ease and sympathy broken out, plus mood distribution and involvement by age group.
Easily order standardized market research projects
Gabor Granger pricing studies, brand tracking, campaign evaluation research modules and more.