Syno International Welcomes Heather Hughes as Senior Vice President of Data Solutions

Syno International announces that Heather Hughes has joined the company as the Senior Vice President of Data Solutions. With over 15 years of experience in digital marketing and statistics, Hughes brings a depth of knowledge and expertise that will further enhance Syno's advanced market research capabilities.

Before joining Syno, Hughes served as Innovation Manager at Omnicom Public Relations Group and was previously Vice President of Global Data Solutions at Cint, where she focused on strategic data partnerships and innovative market research solutions.

"Heather’s extensive experience and proven track record in the market research and data analytics field make her an invaluable addition to our team," said Jokke Nurminen, CEO of Syno International. "Her forward-thinking approach to data solutions will significantly contribute to our mission of providing actionable data to marketers and brands."

Subsequent meetings with Tumo Labs' Head Bahareh Fatemi and Project Manager Ruben Mirzoyan covered refinancing, franchise expansion, company collaboration, and recruitment strategies. Additionally, discussions with Seda Papoyan, Founder at Femlnno, Executive Director of Relq, TEDx Speaker, and Managing Director of Girls in Tech - Armenia, highlighted the role of women in Armenia's IT sector and its growth opportunities.

Heather Hughes is excited about her new role, stating, "Marketers and brands need forward-thinking solutions that allow them to explore audience segments in-depth and boost advertising effectiveness in real-time. With Syno's purpose-built technology, we have a method for tracking, finding, and retargeting respondents to gain actionable insights that can be used to improve marketing efforts."